Satisfy your APP-etite: Skip The Line and Online Ordering are effective ways to feed your bottom line
Let’s face it; if you can’t search, interact or transact with a company from your phone in today’s mobile world, odds are you probably won’t be a customer of theirs. The same now goes for the food industry, as consumers are increasingly using convenient mobile ordering and delivery options.
Many savvy technology companies have recognized this growing demand, and now offer a multitude of ways to help restaurants get their fair into the hands of time starved consumers quickly and efficiently, without them having to leave their homes or places of work.
Restaurant delivery companies like Just Eat (www.just-eat.ca), which began as a website and now offers a mobile app, have been providing delivery service in metropolitan cities for well over a decade. While newer technology brands are introducing more convenience beyond delivery with order for pick-up, or skip the line options, with restaurant partnerships at local city hotspots. Maegan www.maegan.com goes even one step further allowing users to order their restaurant meals through the app and have it delivered right to your table should you decide to eat in. You can even pay your tab and leave without having to wait for server to arrive and process the transaction for you. Maegan is allowing consumers to take control of their dining experience, eliminating potential longer wait times.
Apps like Ritual and Grabb provide “Skip The Line” service for those have limited schedules and even shorter lunch breaks. Users can order before they leave the office and both apps will tell them when to leave exactly and what time you say their selection will be ready for pick up down to the minute.
Another service that is growing mainly in concentrated downtown areas is curbside delivery. Companies like Feast and UberEats were first to market in this category, offering only food delivery via bikes or cars, where users meet the drivers to claim their order right outside their office door in as little as 10 minutes.
Restaurants in Toronto’s busy King West neighbourhood have attributed up to 30% increases in daypart sales based on the app they use, while some trendy spots along Toronto’s Queen West Neighbourhood use multiple platforms to capture more of the market share.
Each of these services is available to the vendor and the consumer with varying price structures. It’s up to you to decide which options will be most effective in increasing your bottom line, and whether or not they are applicable to your client base. Adding online ordering offers many positive benefits. It can increase the number of pickup or delivery orders you receive, increase the average order size, and it can establish a more loyal customer base.
Mobile technology continues to improve, and consumers continue to process and transact across multiple categories for all of their lifestyle needs. For these reasons, offering a convenience app can benefit your business growth.
Written by Hospitality Consultant Chris Knight
Connect with Chris: