Restaurant Concept Development
Behind every great restaurant is a great concept. Set yourself up for success on Day One by making yours strong and memorable.
Concept Development is creating the overall offering of the business. A lot of this development happens in conjunction with the Business Plan (to understand the financial viability and return), as well as the Brand Development (which needs to link hand-in-hand with the Concept). A number of items will be discussed in group meetings to establish at first, the big picture, and closer to opening, the finer details of the concept. Some examples of discussion points include:
Size of Space
Style of Operation
Style of Service
Flow of Operation
Generalized Layout
Audio/Visual Requirements
Patio (if applicable)
Take-out Program (if applicable)
Menu Style / General Content
Menu Board Options (For QSR Operation)
Uniforms — Look & Feel
Beverage Program (non alcoholic beverages & alcohol program components)
Linen / Smallwares / Glasswares
Staffing Model
Concept development is tied to Branding because there’s so much crossover between streams. Read more about our Brand Team here.