Case Study: Pastiche
In December 2018, The Fifteen Group Inc. led media relations for the launch of Pastiche restaurant in the trendy Ossington neighbourhood of Toronto. Opening during a challenging and highly competitive holiday season, The Fifteen Group Inc. strategically developed two unique events for traditional print and digital media, along with an event for top-tier social influencers.
The Fifteen Group executed a six-week public relations programme to gain local Toronto and national media amplification, features, and reviews.
Program Results
Traditional Media Dinner
Goal: Connect with Toronto’s top food writers and editors to host an intimate multi-sensory tasting experience highlighting the innovative dishes and curated cocktails for the new noshery.
Intimate 15 guest multi-course tasting experience led by Chef and the team’s mixologist over a four-hour period of culinary exploration
Developed extremely positive Pastiche brand relations with the city’s top culinary writers. Positive media quotes include:
“With so many great options to choose from, what began as after-work snacks may very well end up turning into an all-evening affair.”
““The concept is sharing-plates, and there is a spirit of generosity from the kitchen that will make anyone happy.””
“…simply put, it’s a solid spot for a strong drink and high-quality eats.”
Resulted in a total of 10 feature articles in publications such as: DINE Magazine, Foodism, Now Toronto, blogTO, Daily Hive Toronto, and Curiocity
Results in a total of 3,549,665 impressions for Pastiche
Social Media Influencer Tasting:
Hosted and developed Pastiche brand relations with 10+ of the city’s top culinary social influencers.
Guests included: Tastethesix (63K followers), Feedmyphone (47K), Torontodateideas (41K), Travellinfoodie (26K), etc.
Resulted in an average of 10+ social stories per guest and multiple static grid posts
Services
Restaurant Opening Consulting
Brand Audit + Message Development
Press Release Creation + Distribution
Targeted Media Pitching
Creative Development of Media Invites
Guest List Curation + Management
Media Tasting + Influencer Event
Event Management + Hosting
Targeted Media Follow-ups
Post-Programme Report Generation
