F&B For New Developments

Restaurant Concept Development for New Projects

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We are the experts at strategic planning for new F&B developments. From spatial planning to conceptualizing in multi-faceted projects, our team will set you up for success from the start.

Person holding a menu in a restaurant with a salad bowl and a bottled juice on a marble counter.

Successful restaurant concept development requires early alignment across vision, space, operations and financials to reduce risk and support long-term performance.

Restaurant concepts succeed when strategic planning happens before design and construction decisions are locked in. Our process ensures F&B strategy, spatial planning, brand positioning, and financial modeling work together from the outset to support the development’s goals and long-term viability.

  • We plan food and beverage spaces that integrate seamlessly into the overall development, optimizing flow, guest experience, and operational efficiency.

  • We create restaurant concepts that complement the asset and strengthen the overall brand—defining positioning, identity, and guest experience from the start.

  • We build financial models that clarify startup costs, operating performance, and ROI, supporting investment decisions and long-term viability.

  • We assist with selecting partners, suppliers, and operators that align with the concept, budget, and operational requirements of the project.

  • From pre-opening planning to on-site launch support, we ensure the restaurant concept is executed as intended and integrated seamlessly into the development.

  • Our chef consultants design efficient commercial kitchens tailored to the concept, space, and service style, ensuring smooth execution from day one.

Why do restaurant concepts in new developments fall short?

Too often, F&B is added too late or misaligned with the asset—our restaurant concept development process helps prevent these issues from the start.

  • Delta Hotels by Marriott logo in gray text with a stylized 'D' above the name.

    "From ideation to creation, each step was well thought out, creative, fun and presented well! From simple changes to the exterior of the restaurant façade, to interior decorative ideas, new menu ideas and presentation, to participating in the overall entire guest experience. They really thought out each touchpoint and impact on our guests."

    — Jo-Lee Shantz // Marketing Manager

  • Logo with text 'La Tour CN Tower' and stylized image of the CN Tower integrated into the 'N' of 'CN'.

    "The summer has been a welcomed flurry of record setting business! We can’t thank you enough for all your expertise and guidance through the training and exam process. BIG thanks to The Fifteen Group team..."

    — Marc Dorfman // Director, Food and Beverage