Restaurant Brand Development
Your branding touches everything your restaurant does. Make sure it leaves a lasting impact.
From multi-unit chains to independent operations, hotels, golf courses and bars, we’ve worked with over 1,250 clients since 2001
All brands designed by The Fifteen Group.
Brand is so much more than just a logo, it’s an experience.
From the moment a guest looks up your website to the second they finish their meal, a successful brand must be consistent, cohesive and memorable.
With over 100+ brands brought to life, we’ve crafted unforgettable identities for hotels, restaurants, breweries, and suppliers by delivering:
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Your strategy is your foundation. It combines the right ingredients (purpose, values, and goals) to create a unique flavour that keeps guests coming back for more.
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Your positioning defines how you are perceived by guests relative to competitors. Highlighting your unique value and differentiation is the key to creating a distinct and desirable position in the market that only you can own.
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Maybe the first thing that comes to mind when you think “brand,” your logo and look are often your first impression for a guest. Beyond the logo, the colours, fonts, and imagery all come together to make you instantly recognizable and unforgettable.
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Your voice is how you talk to your audience — it’s the tone, style, and content that makes your brand sound uniquely you.
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Uniforms tie your team together, creating a cohesive look that reinforces your brand’s identity. Your concept will dictate what uniforms make sense — whether it’s a t-shirt, an apron, a vest or jacket, or a more subtle set of guidelines to ensure your staff is easily recognizable and always on point.
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“Collateral” is our word for every piece your brand uses to communicate — menus, coasters, take-out packaging, advertisements, and social elements that convey your brand to the guest and leave a lasting impression.
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It’s not just a container — it’s a powerful sales tool. Whether it’s a sleek box for a gourmet chocolate bar, a rustic bag for artisanal coffee, or a kraft box levelled-up with a sticker — great packaging doesn’t just hold your product; it tells your brand’s story and makes the unboxing as delightful as the first bite. Learn more about our packaging capabilities here.
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Hospitality websites don’t need to be complicated. They do need to be design-driven and created with the user in mind. Your website is where your audience pauses to explore, engage, and discover what you have to offer. Just like a well-curated menu, it should be easy to navigate, visually appetizing, and leave visitors hungry for more.
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